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The ambition of ADVANCED project is to increase the understanding on how to deploy efficiently Active Demand (AD). In order to fulfill it, it is required to have an omni-comprehensive (holistic) view of all the components that intervene in the value chain. This presents an inherent complexity that derives from the heterogeneity of these components, the fact that they are all equally relevant and the high level of interaction with each other.
In order to tackle this aspect the consortium gathered for the research activities partners with very different expertise: a group of four large utilities, an aggregator, a think tank specialised in the monitoring of AD programmes at worldwide level, behavioural scientists, a market research company, engineers studying both the physical and market behaviour of Electricity Systems and Economists with a background in empirical analysis of consumers' behaviour.
The following is a list of the key features of the project:


What differentiates the AD from other programmes in the Electricity Market is the relevance of consumers’ behaviour in determining profitability; this is the reason why ADVANCED is based on the collection coming from pilots all around Europe where the interaction between consumers and AD programs has been tested. Moreover ADVANCED will acquire information also through surveys on residential consumers that have not been participated directly to AD programs in order to verify awareness, understanding and attitudes in Europe about the role of AD programs (such as the Control group)

Actionable Framework

Based on the identification of success factors resulting from the data analysis, the final output of the project will be the delivery of an actionable framework proposing a series of recommendations to the different stakeholder involved on how to design and implement AD programs.

These recommendations will be declined according to the three main aspects to be taken in consideration for classifying solutions:

  • AD programme type (and services to be offered to market participants)
  • Consumer groups (Residential, Commercial, Industrial) and segments within the groups
  • Geography and Climate related factors

Key Performance Indicators

The project will develop and validate a series of KPIs, evaluating the performance of AD programs taking into account the perspective of different stakeholders. As  a matter of fact it is fundamental to reveal the benefits for each group as they are all necessary and interdependent. AD programs have also to explicitly point out opportunities and risks for all stakeholders involved

Barriers to participation

An essential part of the recommendations is the identification of regulatory, socio-economic and behavioural barriers that hinder the participation of different consumer groups to AD programmes. To strengthen this area in depth face to face interviews will be carried out with consumers that have participated to the pilots..