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Methodological approach

The first WP of the project is composed of four sub tasks and involves all the partners in the ADVANCED consortium as it is aimed at setting up a consistent methodological basis for the whole project. Its outputs will be obtained on the basis of real data and lesson learnt coming from the AD pilots (4 ADVANCED sites and the VaasaETT database), of international literature and regulations, of the very heterogeneous expertise of the partners and on the inputs and recommendations coming from the Stakeholder Advisory Board (SAB) composed of the main AD target groups including consumer representations.
Leader: Enel Distribuzione
Participants: Comillas, Entelios, ERDF, FEEM, Iberdrola, TNO, RWE, TNS, VaasaEtt


The objective and outputs expected from WP1 can be summarized as follows:

  • design of a “target matrix”, that is the framework of the data base of project variables that must be organised in such a manner that data from a wide range of pilots and consumer segments can be compared in a logical, comparable manner
  • design of the conceptual models (for residential, commercial and industrial consumers) in which all relevant factors influencing the participation of consumers in AD programmes are included and their relationships described.
  • definition of a comprehensive set of Key Performance Indicators (KPIs) for determining the relative success of the different strategies for involving customers in AD, covering the interests of the key stakeholders.
  • elaboration of the macro-economic scenarios for the assessments of the different AD programs in terms of flexibility and impacts
  • comprehensive analysis of privacy and security issues related to AD programs.


At the present time hypothesis have been formulated on the mechanisms behind user behavior and the way interventions for behavioral change can work (conceptual models). An operationalization has been made on the defined concepts, turning them into variables with corresponding units that, together with the variables of the VaasaEETT database, have been pooled to build the project ‘Target matrix.

A preliminary list of KPIs has been defined. The framework and boundaries of different scenarios for the quantitative evaluation of the impact of AD have been defined. High-level risks related to privacy and data protection in AD programmes have been mapped and some requirements identified.

Planned outcomes

Three official deliverables are planned as output of WP1:

D1.1) Report describing the conceptual models of active consumer participation in AD and the target matrix.
D1.2) Report on the validated KPIs
D1.3) Report describing the impact assessment methodology

Moreover the results of the studies on privacy and data protection in AD programmes are expected to be documented in an internal deliverable.